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由于我国城乡经济发展水平及收入水平的差异,消费品市场发展极不平衡。城市高档耐用消费品市场经过多年的发展,多数产品的消费已处于饱和状态；而全国占人口总数70%的农村,其高档耐用消费品的消费仍处于成长初期。因此,开拓农村消费品市场这一潜力巨大的市场对繁荣国内消费品市场、推动经济增长具有重要的现实意义。本文以赣州市农村市场的调查数据为依据,在分析农村消费品市场存在的主要问题和原因后,提出了开拓农村消费品市场的对策。
Due to the difference between the level of economic development in urban and rural areas and the income level in China, the development of the consumer goods market is extremely unbalanced. After years of development in the urban high-end consumer durables market, the consumption of most products has been saturated. In the rural areas with 70% of the total population in the country, the consumption of its high-end consumer durable goods is still in its infancy. Therefore, opening up the rural consumer goods market, a huge potential market, is of great practical significance to prospering the domestic consumer goods market and promoting economic growth. Based on the survey data of rural market in Ganzhou, this paper analyzes the main problems and causes existing in the market of rural consumer goods and puts forward the countermeasures to open up the rural consumer market.