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在互联网科技兴起之前,国内外学者已对“谣言”的产生机制及传播效果进行了较为深入的研究,并针对性地运用个案进行系统考证。随着网络社交媒体的崛起和发展,谣言传播呈现出时效快、覆盖广的新特征,加之近年来网络谣言尤其在重大突发事件中曝光率持续增高,有关网络谣言的应对机制研究已成为国内外学界的研究热点。笔者梳理并分析国内外的研究现状进行了系统地分析,并针对当前主要研究方法进行归纳与综述,以期对我国网络谣言应对机制研究提供借鉴。
Before the rise of Internet science and technology, scholars both at home and abroad have conducted a more in-depth study on the production mechanism and dissemination effect of “Rumor ”, and systematically verified the cases with specific application. With the rise and development of online social media, the spread of rumors shows a new characteristic of fast aging and broad coverage. In addition, in recent years, network rumors, especially in major emergencies, continue to increase in exposure rate. Research on coping mechanisms of online rumors has become a hot issue Foreign scholars research hot spots. The author combs and analyzes the research status at home and abroad for a systematic analysis, and summarizes the current main research methods, with a view to provide reference for the study of network rumor response mechanism in our country.