论文部分内容阅读
互联网改变了中国社会、政治、经济、文化、民生的方方面面,对于传统新闻媒体,特别是主流媒体而言,销量、广告经营的滑坡式下降,受众的减少等问题在逐年加剧,而舆论阵地主导权更在逐渐丧失,这些都折射出互联网对传统新闻媒体的冲击。特别是今年李克强总理的政府工作报告中首次提出了“互联网+”行动计划,传统媒体与互联网的融合发展更成为各级政府、政府相关部门、传统媒体以及媒体从业人员深刻思考并加以实践的问
Internet has changed all aspects of social, political, economic, cultural and livelihood in China. For the traditional news media, especially the mainstream media, issues such as the decline of sales and advertising, the decline of audience and the reduction of audience are on the rise year by year. The gradual loss of power has reflected the impact of the Internet on traditional news media. In particular, Premier Li Keqiang’s government work report this year put forward the “Internet +” plan of action for the first time. The integration and development of traditional media and the Internet has become a profound consideration and practice for all levels of government, relevant government departments, traditional media and media practitioners Ask