随着北京奥运会脚步的临近,如何巧妙借势推广,以更有创意的主题广告吸引人们的眼球并打动其内心,成为这些品牌在2008的核心任务,并在奥运竞赛正式开始前抢先上演了你赶我超的创意比拼,虽然都是同样的诉求,但不同品牌各有各的精彩。对这些作品进行比较分析,也算是对中国广告近年来创意水平的一次大检阅。 With the approaching of the Beijing Olympic Games, how cleverly promote the use of more creative thematic advertising to attract people’s attention and impress their hearts, these brands in 2008 as the core mission of the Olympic Games before the official start of the first staged you Chase my super creative competition, although all the same appeal, but different brands have their own wonderful. A comparative analysis of these works is also a great review of the level of creativity of Chinese advertising in recent years.