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基于信息生态学理论,分析了信息生态因子对创业者认知自身能力、信息资源及创业机会的影响,阐述了创业者信息生态系统对创业认知边界的影响及作用机理,构建了创业认知边界理论模型。创业是创业者对信息资源分析与利用的过程。研究表明,创业者处于动态变化的信息生态环境中,信息资源在信息链中被自由传递和共享,然而信息人之间的竞争使创业者的信息生态位发生变化。因此,通过创业者信息生态环境、信息生态链和信息生态位的协同作用,使创业者处于一个动态平衡的信息生态系统中,并通过增强信息分析与认知能力,提升创业者的创业意愿,从而提高创业决策的可能性。
Based on the theory of information ecology, this paper analyzes the impact of information ecological factors on the cognitive ability, information resources and entrepreneurial opportunities of entrepreneurs, elaborates the influence and mechanism of entrepreneurs’ information ecosystem on the cognitive boundary of entrepreneurship, constructs the cognition of entrepreneurship Boundary Theory Model. Entrepreneurship is the process of analysis and utilization of information resources by entrepreneurs. The research shows that entrepreneurs are in a dynamic environment of information ecology, and information resources are freely transmitted and shared in the information chain. However, the competition among informants changes the entrepreneur’s information niche. Therefore, through the synergetic effect of entrepreneurs ’information ecological environment, information ecological chain and information ecological niche, entrepreneurs are placed in a dynamic and balanced information ecosystem and the entrepreneurs’ willingness to start their business is enhanced through enhancing information analysis and cognition. Thereby enhancing the possibility of entrepreneurial decision-making.