Aiming at the problem existing in the computer aided design process that how to express the design intents with high-level engineering terminologies, a mechanical product self-organized semantic feature evolution technology for axiomatic design is proposed, so that the constraint relations between mechanical parts could be expressed in a semantic form which is more suitable for designers. By describing the evolution rules for semantic constraint information, the abstract expression of design semantics in mechanical product evolution process is realized and the constraint relations between parts are mapped to the geometric level from the semantic level; With semantic feature relation graph, the abstract semantic description, the semantic relative structure and the semantic constraint information are linked together; And the methods of semantic feature self-organized evolution are classified. Finally, combining a design example of domestic high-speed elevator, how to apply the theory to practical product development is illustrated and this method and its validity is described and verified. According to the study results, the designers are able to represent the design intents at an advanced semantic level in a more intuitional and natural way and the automation, recursion and visualization for mechanical product axiomatic design are also realized.