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西方社会认同个体和英雄价值,在媒介的新闻选择和媒介表现形态方面也有较为突出的表现。自2002年加入休斯顿火箭队后,姚明为外媒普遍关注,英国和美国的报纸尤为突出。本文以《泰晤士报》为研究对象,选择2002年6月至2010年6月期间的45篇报道为研究内容,分析《泰晤士报》的系列化报道体现出的媒介传播策略和文化建构能力,进而探究媒介在跨文化沟通上的新闻选择及其表达形态的重要意义。
Western society recognizes the values of individuals and heroes, and also has prominent prominences in media choice of media and media appearances. Since joining the Houston Rockets in 2002, Yao Ming has drawn widespread interest among foreign media, with newspapers in the United Kingdom and the United States particularly prominent. This article takes The Times as the research object, selects 45 articles covering the period from June 2002 to June 2010 as the research content, and analyzes the media communication strategies and cultural constructivities demonstrated in the series of The Times newspaper reports To explore the media’s choice of news on cross-cultural communication and the significance of its expression.