论文部分内容阅读
市场是经济学的核心概念,但是“文化化市场”的结构与运行逻辑是无法用经济学视野中的“市场”概念来解释的。这是因为“文化化市场”的结构具有多重性,包括政治资本、社会资本、文化资本和象征性资本,其运作方式体现为产权构造的“文化化”、市场关系运作的“文化化”和社区主体参与经济活动动机的“文化化”。青藏高原的热贡唐卡个案表明,在民族文化产业化的探究过程中,不仅需要从学理层面上重塑对市场的理解,更需要在实践层次上给予文化产业化以正确的路径。
The market is the core concept of economics, but the structure and operational logic of the “cultural market” can not be explained by the concept of “market” in the perspective of economics. This is because the structure of “cultural market ” has multiplicity, including political capital, social capital, cultural capital and symbolic capital, and its mode of operation manifests itself as “Culture” and “Culturalization” of motivation of community main body to participate in economic activities. The case of the heat tribunka in the Qinghai-Tibet Plateau shows that in the process of exploring the national culture industrialization, not only the understanding of the market needs to be reshaped from the academic level, but also the right path should be given to industrialization of culture at the practical level.