电视媒体是指以电视为宣传载体,进行信息传播的媒介或平台,与平面媒体、广播媒体、网络媒体、手机媒体和户外媒体合称为六大媒体。作为现代信息社会最具影响力和我国覆盖范围最广的媒体,电视媒体在传达公共政策、引导社会舆论、影响消费者决策等方面都起着举足轻重的作用。在第十一届全国人大五次会议上,温总理在《政府工作报告》中提出:“推动哲学社会科学繁荣发 Television media refers to the media or platform for the dissemination of information through TV as the carrier of media. It is collectively referred to as the six major media with print media, broadcast media, online media, mobile media and outdoor media. As the most influential media in the modern information society and the most extensively covered in our country, the television media plays a decisive role in conveying public policies, guiding public opinion and influencing consumer decision-making. At the Fifth Session of the Eleventh National People’s Congress, Premier Wen put forward in his ”Report on the Work of the Government:“ ”Promoting the Development of Philosophy and Social Science