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近年来,在新媒体冲击下,传统广电媒体垄断地位不再。随着受众的流失和广告下滑,多数台面临着广告收入持续下降,经营成本刚性增加、核心人才难以留住的困境。为此,各台纷纷开始了转型升级之路。鄞州电台既有调频FM105.2又有对农有线广播,如何创新机制,让调频广播和有线广播比翼齐飞呢?一、创新办台机制,释放改革红利,打造具有活力的运营机制。为创新现代广播媒体的运行模式,提高频率节目质量,更
In recent years, under the impact of new media, the traditional radio and television media monopoly status no longer. With the loss of audiences and the decline of advertisements, most of Taiwan faces the dilemma that ad revenue will continue to decline and the rigidity of operating costs will increase, making it difficult for core personnel to retain their positions. To this end, all have begun the transformation and upgrading of the road. Yinzhou FM radio FM105.2 both have agricultural broadcasting line, how innovative mechanisms for FM radio and cable broadcasting fly together it? First, innovation mechanism to set the stage to release the reform dividend to create a dynamic operating mechanism. To innovate the mode of operation of modern broadcast media and improve the quality of frequency programs, and more