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2013年,中国超越美国,成为世界第一的智能手机大国。移动端也已经成为第一大互联网入口,CNNIC的数据表明,75%的人会通过移动端上网。根据2012年DCCI互联网数据中心发布的《中国网络视频蓝皮书》,中国消费者每周在个人电脑、电视、平板设备和智能手机上花费的时间分别为12.6小时、9小时、8.3小时和7.2小时。多屏时代已然到来,在这样的受众形态下,现在是否是考虑多屏营销的最佳时机?
In 2013, China surpassed the United States to become the world’s largest smart phone country. Mobile has also become the largest Internet portal, CNNIC data show that 75% of people will be mobile Internet. According to the “China Network Video Blue Book” released by the DCCI Internet Data Center in 2012, Chinese consumers spend 12.6 hours, 9 hours, 8.3 hours and 7.2 hours a week on personal computers, TVs, tablet devices and smartphones, respectively. Multi-screen era has come, in such a form of audience, is now the best time to consider multi-screen marketing?