本文指出,当前旅游电子商务存在以下问题:旅游电子商务产品同质化严重,缺乏创新,缺乏有力的品牌支撑,缺乏有效的产品比较参数;旅游产品运营模式还停留在初级阶段,人工化程度过高,缺少工业视角;旅游电子商务的产品是粗放式发展,没有科学的数据管理,系统管理,没有形成有效的采购系统;旅游电子商务企业缺乏优秀人才,特别是综合性管理人才。可以通过跳出旅游业再看旅游业,有清晰而独特的定位与业务组合,培养忠诚顾客,个性化服务,智能化服务来促进旅游电子商务的发展。 This paper points out that there are some problems in the current travel e-commerce, such as the serious homogenization of tourism e-commerce products, the lack of innovation, the lack of strong brand support and the lack of effective product comparison parameters. The tourism product operation mode is still in its infancy, High, lack of industrial perspective; tourism e-commerce products are extensive development, there is no scientific data management, system management, did not form an effective procurement system; tourism e-commerce enterprises lack of outstanding personnel, especially comprehensive management personnel. You can jump out of the tourism industry to look at the tourism industry, a clear and unique positioning and business portfolio, cultivate loyal customers, personalized service, intelligent services to promote the development of tourism e-commerce.