业内人士最近指出,啤酒的价格、质量、知名度决定啤酒的销售量。啤酒市场销售稳中有升,今夏仍是个好光景,但啤酒价格应宜稳定。 今夏啤酒市场销售在具体品种上特点如下:散装、桶装啤酒销售渐呈下降趋势,扎啤销售稳中有升,易拉罐啤酒销售稳中有降,市场竞争主要在瓶装啤酒上,瓶装啤酒销售仍呈旺势。 我国幅员辽阔,啤酒消费者众多,任何一家啤酒生产企业都无力独占市场。今夏我国啤酒市场将出现一 Industry sources recently pointed out that the price, quality, and popularity of beer determine the amount of beer sold. The beer market is steadily rising, and this summer is still a good one, but beer prices should be stable. The specific characteristics of the beer market sales this summer are as follows: the sales of bulk and barrel beer have gradually declined, and the sales of beer have steadily increased, the sales of canned beer have steadily dropped, the market competition is mainly on bottled beer, and bottled beer sales are still presented. Wang potential. China has a vast territory and there are many beer consumers. Any beer production company cannot afford to monopolize the market. This summer, there will be a beer market in China.