终端营销的地位日益凸显商品若要进入零售渠道并实现销售,必须进行大量的市场营销活动。市场营销活动可以分为大众营销及终端营销,大众营销就是我们所说的“做广告”,常见手段有电视、报刊、户外等多种媒体形式;终端营销是指专门在零售现场进行的营销活动。在零售业高度发展的今天,终端营销的作用越来越大。虽然目前大众营销的手段不断丰富,但从目前的国际趋势来看,越来越多原来 The increasingly prominent status of the terminal marketing goods to enter the retail channel and sales, there must be a lot of marketing activities. Marketing activities can be divided into public marketing and terminal marketing, public marketing is what we call “advertising”, common means of television, newspapers, outdoor and other forms of media; terminal marketing is specifically carried out at the retail site marketing activities . In today’s highly developed retail industry, terminal marketing plays an increasingly important role. Although the current means of mass marketing continue to enrich, but the current international trends, more and more original