电影的繁荣,也带动了周边产业的发展,电影周边从玩具、模型、生活用品、饰品、文化衫等纪念品扩展到了游戏、音乐、食品甚至是主题公园与餐厅。周边作为原创文化的延伸,也一直是忠实粉丝们津津乐道的话题,而有些周边给人们生活带来的影响,甚至超越了电影本身。变形金刚作为历史上最成功的商业动画之一,《变形金刚》在玩具市场上取得的业绩,甚至远超它在动画与电影本身的成就,甚至有人开玩笑地说,《变 The prosperity of the film has also led to the development of the surrounding industries. The film has expanded from souvenirs such as toys, models, household items, accessories and cultural shirts to games, music, food and even theme parks and restaurants. As an extension of original culture, the surrounding area has also been a topic of relish by loyal fans, while some peripheral influences have brought people’s lives even beyond the film itself. Transformers as one of the most successful commercial animation in history, “Transformers” in the toy market performance, and even far beyond its achievements in the animation and the movie itself, and even some people jokingly said, "change