论文部分内容阅读
1996年,陈晓带着47人凑齐100万元,买断永乐品牌,8年弹指一挥间,永乐电器已拥有超过60家的大型连锁卖场,在国家商务部公布的2004年上半年,中国前30家商业连锁企业排名中,永乐以94.7%的最高店铺数量增长速度,第一次跻身前十名,列席第九而其年销售额也从成立初期的100万元到2004年销售额160亿元,2005年有望突破300亿元,永乐神话引起业内外广泛炎注。“自从47人决定以100万元买断永乐电器的晶牌起,我就知道开弓没有同头箭,我不能对不起其它46位同志的信任!”永乐董事长陈晓动情地对记者称。陈晓
In 1996, Chen Xiaowan together with 47 people collected 1 million yuan to buy out the Yongle brand. In eight years, Yongle Electric had more than 60 large-scale chain stores in the first half of 2004 announced by the Ministry of Commerce. In the ranking of China’s top 30 commercial chain companies, Yongle has achieved the highest growth rate of 94.7%, ranking first in the top ten for the first time, ranking ninth, and its annual sales amounting to RMB 1 million from the initial stage of its establishment to 2004 sales. With 16 billion yuan, it is expected to exceed 30 billion yuan in 2005. The myth of Yongle caused widespread inflammation both inside and outside the industry. “Since the 47 people decided to buy off the crystal card of Yongle Electrical Appliances with 1 million yuan, I know that there is no arrow in the bow, and I can’t be sorry for the trust of the other 46 comrades!” Yongle Chairman Chen Xiao was sentimental to reporters Said. Chen Xiao