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近年来,随着我国博物馆事业的蓬勃发展及信息传播技术的日益发达,博物馆传播功能的重要性与日俱增。作为大众化的文化传播机构,博物馆以文化传播为基础和本职,但又不能仅仅停留在这一层面上,而应突破传统的传播学的研究视角和范式,从市场营销及文化消费的角度对其进行探讨。笔者依据前人研究成果并结合传播工作实践,着重对博物馆传播理念进行初步思考,进而提出了一些想法和观点,以期收到抛砖引玉之效。
In recent years, with the vigorous development of the museums in our country and the increasingly developed information dissemination techniques, the importance of the dissemination of museums is increasing. As a popular cultural transmission agency, museums based on cultural communication are based on their own functions, but they can not stop at this level. Instead, they should break through the research angle and paradigm of traditional communication studies. From the perspective of marketing and cultural consumption, To explore. Based on the research achievements of predecessors and the practice of communication work, the author puts forward some initial thoughts on the concept of museum communication, and then puts forward some ideas and opinions in the hope of receiving the effect of promoting the museum.