当代是新世纪信息时代,无论在中国还是国外,伴随着全球经济一体化,带动传媒业快速的发展,传媒对于人们的影响显得越来越来明显。新闻事业作为传媒业的一种,随着时代的不断进步,新闻事业发展越发达,同时新闻媒体内部本身会与外界之间的摩擦会越来越多,关系越来越复杂,随之各种矛盾也会悄然发生,因此,这时候新闻伦理的重要性会显得越来愈发明显。主要阐述了新闻伦理、其失范原因及重要性。 Contemporary is the era of information in the new century. Whether in China or abroad, with the global economic integration and the rapid development of the media industry, the influence of the media on the people becomes more and more obvious. As a kind of media industry, with the progress of the times, the development of journalism is more developed. At the same time, the friction between the media and itself in the news media will be more and more complicated and the relationship becomes more and more complex. Contradictions will also happen quietly, therefore, the importance of news ethics at this time will become more and more obvious. Mainly elaborated the news ethics, the reason and the importance of the anomie.