蜀地自古人杰地灵,物华天宝,素称“天府之国”。早在商代,已是商贾云集的商贸中心。蜀布、蜀锦、漆器、茶叶、竹器、木器、玉器、陶器、铁器等商品名扬四海。蜀商通过蜀身毒道,将商品远销云南、印度、缅甸等地区;又翻越秦岭,与中原地区广泛交流商品与文化。时间虽然湮灭了蜀商跋山涉水的艰难足迹,却在蜀商文化中积淀了流传至今的厚重精神。蜀商文化的精神概括起来,有八个方面: Shu ancient land of peace, Wuhua Tianbao, known as “Land of Abundance ”. As early as the Shang dynasty, it is a merchant-centered business center. Shu cloth, Brocade, lacquerware, tea, bamboo, wood, jade, pottery, iron and other commodities known throughout the world. Shu merchants through Shu poison path, the products are exported to Yunnan, India, Myanmar and other regions; also over the Qinling Mountains, extensive exchanges with the Central Plains region of goods and culture. Although the time annihilated the difficult footprints of Shoushan Mountain and wading in Shu business, it accumulated the heavy spirit that has spread so far in Shu merchant culture. Shu business culture summed up the spirit, there are eight aspects: