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目前广东山区产品市场开拓大约已走过了以生产为中心和以产品为中心两个阶段 ,现正向以推销为中心的阶段转化 ,至此 ,制约广东山区经济的核心问题已开始由生产问题转化为产品市场问题 ,而山区产品市场问题的关键又是市场开拓能力、方法和水平问题。但我省山区企业在市场开拓方面存在产品概念不清、寻找客户不准、促销手段组合失调、渠道模式选择不当等诸多问题 ,进而导致市场开拓的效果不佳和效率不高 ,因此 ,本文建议山区企业要突破传统的市场开拓思维方式 ,反思、检查或重新选择市场开拓模式 ,全面培育和提升市场开拓能力。
At present, Guangdong mountain product market development has gone through two stages of production-centered and product-centric, and is now turning to the stage of marketing-centered transformation. At this point, the core problems restricting the economy in mountainous areas of Guangdong have begun to be transformed from production issues For the product market, and the key issue of the mountain product market is the market development ability, method and level. However, mountain enterprises in our province have many problems in market development, such as the unclear product concept, the finding of customers not allowed, the misunderstanding of the combination of promotion means, improper choice of channel mode and so on, leading to ineffectiveness and inefficiency of market development. Therefore, Mountain enterprises to break through the traditional way of thinking of market development, reflection, check or re-select the market development model, and comprehensively cultivate and enhance market development capabilities.