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说起最近印刷界的一个重大新闻,莫过于惠普宣布不参加2014年在伦敦举办的IPEX印刷展览会了。这是惠普在drupa 2012刚结束后不久对外宣告的。惠普表示,公司已在drupa 2012成功地展出所有产品,成为该展会最大的参展商。惠普EMEA(欧洲、中东和非洲)公司图形解决方案业务部市场开发总监罗忍季奥尼对于惠普决定退出IPEX的决定给予了解释。他说,这是一个纯粹的战略决定,而非预算的原因。而且,这一决定是要把更多的资源集中投放到区域性的应用中心、注重顾客参与和商业开发项目方面。(我个人认为这个说法直接来自MBA毕业生的营销讲演手册!)
One big news story from the recent press world is that Hewlett-Packard announced it would not participate in the 2014 IPEX Print Expo in London. This is what HP announced externally shortly after drupa 2012. HP said the company has successfully exhibited all of its products at drupa 2012 and is the largest exhibitor at the show. Roxanne, the director of market development for graphics solutions at HP’s EMEA (Europe, Middle East and Africa) company, explained HP’s decision to withdraw from IPEX. He said that this is a purely strategic decision, not a budgetary one. Moreover, this decision is to focus more resources on regional application centers, focusing on customer engagement and business development projects. (I personally think this statement comes directly from the MBA lecturer marketing brochure!)