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宣传工作的好坏直接影响到档案展览的社会效益,各级档案部门应积极解放思想,创新观念,认真借鉴传播学的相关理论和实践经验,不断提高档案展览的宣传水平。一、划分阶段全程宣传1.展前宣传。一是明确宣传意义,强化宣传意识。参观人数是展览效果的重要指标,要认识到宣传对于展览的重要性,把宣传作为展览的一项重要工作,贯穿全过程;二是做好展前宣传的预算。根据展览的规模,确定合适的预算。要学会如何科学合理地用好宣传经费,
The quality of the propaganda work directly affects the social benefits of the archive exhibition. The archive departments at all levels should actively emancipate their minds and innovate their concepts, conscientiously draw lessons from the relevant theories and practical experiences in dissemination studies, and continuously raise the publicity level of the archive exhibitions. First, the whole stage of dissemination stage 1. Exhibition pre-publicity. One is to clarify the meaning of publicity and strengthen awareness of publicity. The number of visitors is an important indicator of the effectiveness of the exhibition. To recognize the importance of propaganda for exhibitions, publicity should be an important work of the exhibition throughout the whole process. The second is to make a good budget for pre-show publicity. According to the scale of the exhibition, determine the appropriate budget. To learn how to make good use of publicity funds scientifically and reasonably,