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自1985年深圳大学在我国首开公共关系专业课程以来,我国高校的公共关系教学从无到有,以异乎寻常的速度和一定的规模呈高速发展态势。时值中国高校公关教学十周年之际,很有必要回顾总结一下我国高校公关教学的经验,冷静分析高校公关教学的现状、问题及不足,并展望未来,以确保高校公关教育的健康发展,并能适应社会主义市场经济条件下对公共关系人才的客观需求。
Since 1985, when Shenzhen University opened its first public relations professional course in our country, the public relations teaching in colleges and universities in our country has grown from nothing at an unusual speed and certain scale. On the occasion of the tenth anniversary of PR teaching in Chinese universities, it is necessary to review and summarize the experience of PR teaching in China, calmly analyze the current situation, problems and shortcomings of PR teaching in colleges and universities and look ahead to ensure the healthy development of PR education in colleges and universities. Can Adapt to the Objective Requirements of Public Relations Talents under the Condition of Socialist Market Economy.