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2013年,正当国产大片的票房潜力呈现井喷式爆发态势时,我国的电视节目也越发凸显出前所未有的“大片”气质,其显著的“大投入、大制作、高造势和高回报”的标志性特征,充分而有力地昭示着中国电视媒体大片时代正在到来。央视作为国家电视媒体行业的风向标,无疑在这场引领“大片”时代的浪潮中扮演着具有独一无二感召力的重要角色。2013年10月26日上午,第20届中国国际广告节·中央级电影电视媒体2014黄金资源推介会在古老而闻名的六
In 2013, at the moment when the potential for home-made blockbuster shows a blowout situation, the television programs in our country have also become more and more prominent in “blockbuster” temperament. The remarkable “big investment, big production, high momentum and high return” “The landmark feature fully and strongly indicates that the era of mass media in China is coming. CCTV, as the benchmark for the state television media industry, undoubtedly plays an important role in this tide of leading the ”big stars" era with unique charisma. On the morning of October 26, 2013, the 20th China International Advertising Festival · Central China Film and Television Media’s 2014 Golden Resources Promotion Conference was held in the ancient and famous six