审美虽不是广告的首要功能,但这一功能已随着市场竞争的日益激烈,在商品广告大战中起到越来越重要的作用。国外研究成果显示:“同时看10条广告留在记忆里的只有3条,一个爱挑剔的消费者有一个需求时,只有三个品牌进入他的选择范围, Although the aesthetic is not the primary function of advertising, but this function has become increasingly fierce market competition, advertising plays an increasingly important role in advertising. Foreign research results show that: ”At the same time to see 10 ads left in the memory of only 3, a picky consumer has a demand, only three brands to enter his range of options,