近年来,家电连锁零售业的竞争,表面上是连锁企业网络扩张门店布局的比拼,本质上却是营销管理水平的竞争。因为,低效扩张对于家电连锁零售企业仅仅会带来数量上的增长,但是却会使家电连锁零售企业背上沉重的包袱。因此,低效门店的关、停、并、转,成为家电连锁零售业常见的现象。 In recent years, the home appliance retail chain competition, the surface is the chain store network expansion of the layout of competition, in essence, is the level of marketing management competition. Because the inefficient expansion of the home appliance chain retailers will only bring about the number of growth, but it will make the home appliance retail chain retake a heavy burden. Therefore, the inefficient store off, stop, and, turn, become a common phenomenon in the home appliance retail chain.