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本文通过对企业文化传播活动与传播学关系、作用、影响的浅析,进而体现传播学对企业文化传播活动的重要性。借助传播学理论建立相应的企业文化传播规则能推动企业文化的建立和企业利益的实现。
Through the analysis of the relationship, function and influence of the corporate culture communication activities and communication studies, this article further illustrates the importance of communication studies to the corporate culture communication activities. Using the theory of communication to establish the corresponding rules of corporate culture communication can promote the establishment of corporate culture and the realization of corporate interests.