目前,我国财产保险公司现行营销方式以直销为主。这种传统营销体制,已经越来越不适应财险业迅速发展的需要。财险公司营销体制改革是现代保险发展的必然趋势。分离财险公司部分展业功能,建立间接营销模式,势在必行。随着世界经济一体化进程的加快和我国加入世贸组织,我国保险业正面临大开放、大竞争局面,为适应这一发展趋势,财险公司要全面改革保险营销体制,提升自身的承保、产品开发等核心技能。从现代保险业运行规律和增长模式来看,保险 At present, the current marketing methods of property insurance companies in our country are mainly direct sales. This traditional marketing system, more and more not suited to the rapid development of the property insurance needs. The reform of the property insurance company’s marketing system is an inevitable trend in the development of modern insurance. It is imperative to separate some exhibition property functions of property and casualty insurance companies and establish indirect marketing mode. With the acceleration of world economic integration and China’s accession to the WTO, China’s insurance industry is facing a major opening up and a big competitive situation. To meet this development trend, property insurance companies should comprehensively reform the insurance marketing system and upgrade their underwriting products. Development and other core skills. From the modern insurance industry rules and growth mode of view, insurance