传统零售不必为跌入悬崖而自怨自艾,打败他们的不是电商,而是趋势。发生在零售行业的故事,也足以令传媒行业警惕马云又一次小露峥嵘。11月11日,光棍节,他成功地把这个略带自嘲的节日转换成一场网络狂欢:6万个品牌、1万多户商家与天猫、淘宝、聚划算携手行动;13个小时38分钟,交易额达100亿元!这是一个硬生生由商家制造出来的节日。击掌欢庆之时,我脑海里萦绕的却是马云的“狮羊论”。我仿佛看见,高高 Traditional retailing does not have to be self-defeating for falling into the precipice, but not for e-commerce, but for the trend. The stories that took place in the retail industry were enough to keep the media industry alert to Mr Ma once again showing his presence. November 11, Singles Day, he succeeded in the slightly self-deprecating festival into a network carnival: 60,000 brands, more than 10,000 businesses and Lynx, Taobao, together cost-effective to take action; 13 hours and 38 minutes , The transaction amounted to 10000000000 yuan! This is an abrupt business-made holiday. Clapping the celebration, I was lurking in the mind of Jack Ma’s “lioness.” I seem to see, tall