论文部分内容阅读
现如今,信息的产生和散播的风向变化太快,消费群体的共鸣点也在高速变化着。“年轻化”三个字给品牌策略提出极大的挑战,品牌年轻化已经不仅仅是一个理念,或是一句口号,更多的是态度和行动。品牌忠实的消费群体随着年龄因素不断进行更替,品牌需要年轻的消费群体进行补充,所以品牌也需要新鲜活力来满足和吸引成长起来的新的消费群体。一代人成长接触的文化、科技等生活的方方面面都不同。
Nowadays, the direction of information generation and dissemination has changed so rapidly that the resonance point of consumer groups is also changing rapidly. “Young ” three words to the brand strategy presents a great challenge, brand rejuvenation is not just a concept, or a slogan, more attitudes and actions. Brand loyal consumer groups continue to change with age, the brand needs young consumer groups to supplement, so the brand also need fresh vitality to meet and attract new consumers grew up. The culture, technology and other life that one generation grew in contact with were different in all aspects.