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创意可以说是广告的重要因素,在进行广告创作的过程中,需要确保广告创意的魅力,这是极为重要的一点。从20年代开始,广告开始成为一个独立的学科门类。相应的广告从业者和广告学者便开始探究创意的方法理论,同时尝试在实践中应用。本文简要分析了媒体的改革对于传播领域的重要影响,并且从多个方面研究了适应当前传播环境和形式的策略。
Creativity can be said that advertising is an important factor in the process of creative advertising, advertising needs to ensure that the charm of creative, it is extremely important. Advertising has become an independent discipline since the 1920s. Corresponding advertising practitioners and advertising scholars began to explore creative method theory, and try to apply in practice. This article briefly analyzes the important influence of media reform on the field of communication and studies the strategies adapted to the current environment and form of communication from many aspects.