“互联网+旅游”是旅游业发展的必然趋势,给旅游业带来了新的契机,本文阐述了网络营销的概念与特点,结合滁州市旅行社现状及相关网络营销中存在的问题,提出了重视移动互联网营销、网络营销人才的培养和利用多种果道展现旅行社网址的策略,期望能够给滁州旅行社开展网络营销一定的借鉴和指导。 “Internet + Travel ” is an inevitable trend of tourism development, bringing new opportunities to tourism. This article elaborates the concept and characteristics of network marketing. Combining with the current situation of Chuzhou travel agency and related problems in network marketing, The emphasis on mobile Internet marketing, network marketing personnel training and use of a variety of fruit to show the strategy of travel web site, expect to Chuzhou travel agency to carry out network marketing for some reference and guidance.