利用议程(agenda)原理前不久读了一本由Andrews Vohvolch和Hoffman Vordeman写的《五种成长策略》,这本书分析整理了世界著名的一万个商标成功战略经验。作者分析了这些成功商标的战略方法,并把各商标的成功因素体系化,使之成为了我们可以活用的方法论,这本书还说明了所有商标都具有潜在的成长潜力,无论市场趋势 Not long ago, using the agenda principle, I read a book entitled “Five Growth Strategies” written by Andrews Vohvolch and Hoffman Vordeman, which analyzed and analyzed the world famous 10,000 successful strategic experiences in trademarks. The authors analyze the strategic approach to these successful trademarks and systematize the success factors of each mark, making it a viable methodology. The book also illustrates potential growth potential for all trademarks, regardless of market trends