论文部分内容阅读
中国电视产业发展起步晚,从20世纪90年代末开始引进、模仿外国的娱乐节目,《幸运52》《超级女声》等都是我们耳熟能详的翻版节目。自2010年《中国达人秀》以5.7%的全国收视率第一收官之后,各省级卫视紧随其后纷纷引进海外娱乐节目模式。十多年来,纷繁的国外娱乐节目通过本土化出现在中国的荧屏上,丰富了中国观众的精神文化生活,也推动着中国电视节目的发展与创新。本文将试着从中国引进电视娱乐节目的本土化进行概括分析,并且结合新时代背景下出现的突出或创新案例,以期为今后的娱乐节目引进提供更多思路,最后笔者将针对中国娱乐节目的未来发展提出自己的观点和看法。
The development of China’s television industry started late. Since the late 1990s, it has introduced and imitated foreign entertainment programs. “Lucky 52” and “Super Girl” are all well known pirated programs. Since 2010, “China’s Got Talent” to 5.7% of the national ratings first ended, the provincial satellite TV followed by the introduction of overseas entertainment programs. For more than a decade, numerous foreign entertainment programs have appeared on the screen of China through localization, enriching the spiritual and cultural life of Chinese audiences and promoting the development and innovation of Chinese television programs. This article attempts to make a generalized analysis of the localization of TV entertainment programs imported from China and, combined with prominent or innovative cases emerging in the context of the new era, with a view to providing more ideas for the introduction of entertainment programs in the future. Finally, Future development put forward their own views and opinions.