论文部分内容阅读
当前,报刊行业的市场竞争日趋激烈。对于作为国内报刊发行主渠道的邮政而言,借助权威报刊的品牌优势与经营平台的创新来拓展生存空间,是实现报刊专业媒体化转型的必由之路。今年以来,江西省宁都县邮政局大胆创新发展理念,以《农村百事通》、《特别关注》、《大象》、《意林》、《环球人物》5种杂志为依托,成功带动了商务期刊业务的发展,同时也探索出了一条“高费率、高增长、高效益”的报刊经营转型发展之路。1~8月,该局累计开发商务期刊2.5万册,实现流转额10万元,在全省各县(市)局中名列前茅。
At present, the newspaper industry competition in the market is fierce. For the postal service, which is the main channel of domestic newspaper and periodical publishing, it is the only way to realize media-based transformation of newspapers and periodicals with the brand advantage of authoritative newspapers and the innovation of business platform. Since the beginning of this year, Ningdu County Post Office has boldly innovated its development concept and relied on five kinds of magazines: “Know-all in Rural Areas”, “Special Concern”, “Elephant”, “Yi Lin” and “Global People” At the same time, we have also explored a road of transformation and development of newspapers and periodicals with high rates, high growth and high profits. From January to August, the bureau has totally developed 25,000 business journals and realized a turnover of 100,000 yuan, ranking among the best in all counties (cities) in the province.