作为一档有两个小时时长的大型晨间直播节目,《看东方》一直以高收视率在当下激烈的媒体竞争中立于不败之地,究其原因,在于其独特的节目编排形式。传媒经济在某种程度上是一种注意力经济,随着独家新闻获取难度和受众需求的不断提高,各大省级卫视为了获取更多的注意力资源,逐渐将竞争视角转向内容的多元化表达和独特的表现形式上。 As a blockbuster two-hour live broadcast of a big live-action program, Watching the East has always been invincible in the current intense media competition with high ratings because of its unique programming style. To some extent, the media economy is a kind of attention economy. With the difficulty of obtaining exclusive news and the increasing needs of audiences, the major provincial satellite TV gradually diversifies its competitive perspective toward content in order to obtain more attention resources. Expressions and unique forms of expression.