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姜成康局长在2010年工作报告中指出,“加强市场分析研究,全面了解重点骨干品牌市场表现和发展趋势,提出品牌改进提高的建议意见,实施重点骨干品牌精准营销,努力促进重点骨干品牌良好成长。”并要求要“认真探索新形势下品牌宣传促销新的途径,更多地依靠和发挥卷烟营销队伍的作用。”至此,精准营销被正式上升为品牌营销战略高地。
Secretary Jiang Chengkang pointed out in his 2010 work report that “to strengthen market analysis and research, fully understand the market performance and development trend of major key brands, put forward suggestions on improving and improving brands, implement accurate marketing of key key brands and strive to promote key backbone brands to be good Growth, ”and asked to“ seriously explore new ways of brand promotion in the new situation, and rely more on and play the role of cigarette marketing team. ”" At this point, precision marketing was officially raised to a brand marketing strategy.