中国著名古典小说《三国演义》第七十一回写刘备与曹操之战中,一次,在定军山下黄忠部被夏候渊用计战败,黄忠与法正商议如何再战,法正说:“渊为人轻躁,恃勇少谋。可激劝士卒,拔寨前进,步步为营,诱渊来战而擒之。”奥得奥氧吧广告的策划者深谙此法,在《南方周末》推出奥得奥氧吧系列广告,达到其步步为营,诱使消费 In the battle of Liu Bei and Cao Cao, the famous Chinese classical novel Romance of the Three Kingdoms wrote the seventy-first back in the war that Huang Zhong was defeated by Xia Hou Yuan in the mountain of Dingjun and Huang Zhong and Fa Fa were discussing how to fight another war. The Fa is saying: “Yuan is man-made impatient, reckless and courageous .Promotions can be persuaded to advance the village, step by step for the battalion, the temptation to capture the enemy.” Ode Oxygen Bar advertising planners familiar with this method, in the “Southern Weekend” launched Austrian Austrian oxygen bar series of ads, reaching its every step, to induce consumption