面对日趋激烈的市场竞争环境,大打价格战无疑是企业快速抢占市场的一种经营方式。近些年来,国内的安防企业在饱尝了价格战带来的不利后果之后,开始意识到品牌价值的重要性,它们开始专注于产品的精细加工,深度挖掘用户的个性化需求,不断打造企业的核心竞争力。目前价值战已经替代了价格战,安防企业已经进入了品牌经营的阶段。 Faced with an increasingly fierce market competition environment, the price war is undoubtedly a business quickly seize the market a way of doing business. In recent years, the domestic security companies have experienced the negative consequences of the price war, and began to realize the importance of brand value. They began to focus on the fine processing of products, deeply tapped the individual needs of users, and constantly built the enterprise’s Core competencies. The current value war has replaced the price war, security companies have entered the stage of brand management.