在成熟的市场经济中,商标(包括文字、符号、图案或它们的组合)不仅是作为商品的名称,更重要的是作为企业信誉和商品质量的象征。好的、响亮的商标是一个企业的一种极为重要的无形资产。由于商标所具有的独特功能,所以在西方工业化国家中企业对于商标的 In a mature market economy, trademarks (including words, symbols, patterns, or their combinations) are not only the names of products, but more importantly, they are a symbol of corporate reputation and product quality. A good and loud trademark is an extremely important intangible asset of a company. Because of the unique features of trademarks, companies in the Western industrialized countries