英语广告的语言不仅有其自身的重要特征,或行文工整、对仗押韵,或简洁凝练、幽默风趣,而且它的语言表达还含有一定的技巧性,修辞的应用更是丰富多彩。本文简要介绍了几种英文的修辞表达方式,旨在更好地指导英语广告的翻译。 English advertising language not only has its own important features, or style neat, rhyming confrontation, concise or concise, humorous, and its language expression also contains a certain skill, the rhetoric is more colorful. This article briefly introduces several rhetorical expressions in English to better guide the translation of English advertisements.