生活在一个信息时代和市场化的社会里,人们的视觉和听觉能力开始被当作一种资源来开发和利用,各种各样的媒体用纷繁复杂的信息来拉拢和包围它们的受众,站在媒体经营立场上以增加收益为出发点的各种理论大行其道。如此背景之下,催生了一个我们在汉语词典里都找不到解释的新名词 Living in an information age and a market-oriented society, people’s visual and auditory capabilities are beginning to be used as a resource to develop and use, a variety of media with a wealth of information to draw and surround their audience, The various theories that take the revenue increase as the starting point in the media management position are popular. Under this background, a new term that we can not find in the Chinese dictionary is spawned