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社会体育品牌专业建设不仅是提高人才培养质量的重要手段,也是该专业获得持续竞争力和求得竞争优势的重要战略手段。我国社会体育品牌专业建设在过去的数年里已经取得了不少成绩,不仅已经有了国家级、省级、校级等各个级别的品牌专业建设点,在品牌专业建设的主要内容上也做了很多的努力,如不断优化专业人才培养方案,积极推进课程建设和改革,不断加强师资队伍建设等等,但在发展过程中存在一些明显的不足,如教学管理制度的滞后、人才培养目标的模糊、学生就业去向的困惑及品牌推广工作的缺失等等。我们应该不断思考和探索社会体育专业如何真正进行内涵式建设,不断推动它适应社会需求并最终得到长足发展。
The construction of social sports brand specialty is not only an important means to improve the quality of personnel training, but also an important strategic means for the profession to gain sustainable competitiveness and gain competitive advantage. In the past few years, the professional construction of social sports brand in our country has made quite a lot of achievements. Not only has there been the construction of brand specialty at all levels, including national, provincial and university level, but also the main content of brand specialty construction A lot of efforts, such as constantly optimizing the program of professional training, and actively promote the curriculum construction and reform, and constantly strengthen the construction of teaching staff, etc., but there are some obvious shortcomings in the development process, such as the lag of teaching management system, personnel training objectives Vague, confused students whereabouts of employment and the lack of branding promotion and so on. We should constantly think and explore how the social sports major can really carry out the connotative construction and continuously promote it to adapt to the needs of society and eventually achieve rapid development.