论文部分内容阅读
在当今全媒体时代和媒介融合的形势下,不管是传统媒体还是新兴媒体,都在努力寻找自己的生存道路,报纸、广播、电视、互联网,在大众的视野中进行着一次次的创新。然而,并不是所有的方式都能在市场中站稳脚跟,成功和失败的案例比比皆是。目前国内学者对于媒介融合中的跨媒体经营已经有过诸多研究,但是在媒介社区化聚合这一小背景下的研究寥寥无几,本文力图以此为契机,主要以李静的商业模型为例梳理近些年来国内媒介社区化聚合形势下诞生的一种新型的商业模式,即内容渠道→社区←商务双向协同模式。
In today’s era of all-media convergence with media, both traditional media and emerging media are striving to find their own ways of survival, newspapers, radio, television and the Internet, and make some innovations in the public view. However, not all approaches can stand firm in the marketplace, and successes and failures are abound. At present, many domestic scholars have done a lot of researches on cross-media management in media convergence. However, there are few researches in the context of media community polymerization. This paper attempts to take this as an opportunity to sort out the business model of Li Jing as an example In recent years, the domestic media community polymerization under the situation of the birth of a new type of business model, that is, content channel community ← business two-way collaboration model.