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高校生产性旅游实训基地——高校旅行社采用加盟旅游企业的模式进行经营。高校师生是高校旅行社的目标市场;厦门现跻身我国境内旅游目的地的人气排行榜首位,做为高校旅行社的旅游目的地和客源地。此分析报告以高校旅行社为对象,根据相关资料,找出其内部的优、劣势,发现其外部的机遇和威胁,以了解高校旅行社的市场营销环境现状,有助于高校旅行社发挥优势、转化劣势、把握机遇、迎接挑战,为其开展有针对性的营销活动给出可行性建议。
Productive Tourism Training Base in Colleges and Universities - Colleges and Universities Travel Service Adopts the Mode of Joining Tourism Enterprises to Operate. College teachers and students are the target market for college travel agencies; Xiamen ranks among the top of the list of popular tourist destinations in China as the travel destination and source of travel agencies in colleges and universities. Based on the relevant data, this analysis report finds its internal advantages and disadvantages and discovers its external opportunities and threats, so as to find out the status quo of the marketing environment of travel agencies in colleges and universities, and help the travel agencies in universities to give full play to their strengths and transform their disadvantages , Seize the opportunities, meet the challenges and give feasible suggestions for its targeted marketing activities.