全国性大型连锁公司拥有庞大的营销团队与规模优势,小司该如何与他们竞争呢?管理学Roger Beahm指出,找出大对的弱点,猛烈进行攻击,小店家是有可能出头的。这些大型连锁企业有三个常见弱点:缺乏人情味。小店家的老板有对面服务顾客的机会,因此小店可以制作常客数据库,根据每位 National large-scale chain companies have a huge marketing team and scale advantages, the small division how to compete with them? Management Roger Beahm pointed out that to find the big weaknesses, violent attacks, small stores is likely to succeed. These large chains have three common weaknesses: a lack of human touch. Small shop owner has opposite customer service opportunities, so the store can make frequent flyer database, according to each