论文部分内容阅读
品牌设计师通过知觉联想可以将文字语言转化为直接、可见的视觉图形传达给社会大众,这种语言上的转换是设计师发掘人们想象不到或想象不全面的一种表现方式,是艺术创造。同时,在没有限制,具有广泛可能性的创意、设计中,要把企业理念和目标等文字语言浓缩、整合出适合创意、设计的关键语,这一个个关键语就是品牌标志设计的依据和标准。有了这样的设计标准就会提高设计效率和准确性,减少在标志设计过程中的矛盾与摩擦,起到指引方向和检验最终方案的作用。
Brand designers through the visual association of the text can be transformed into direct visual language visual graphics to the community, this language conversion is the designer to explore people imagine or imagine an incomplete way of expression is the creation of art . At the same time, in the unrestricted and broad possibilities of creativity and design, it is imperative to enrich language concepts such as corporate philosophy and goals, and integrate key words that are suitable for creativity and design. The key words are the basis and standard of brand logo design . With such a design standard, the efficiency and accuracy of design will be improved, the contradictions and frictions in the design of the logo will be reduced, and the role of guiding the direction and testing the final plan will be played.