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在中国,提起“波司登”羽绒服,家喻户晓。据国家统计局行业企业信息中心统计结果 :“波司登”连续20多年位列全国羽绒服销量第一;集“中国世界名牌产品”、“全国质量奖”和“中国工业大奖”等荣誉于一身;现有国内六大生产基地,拥有员工2万余人,在做强羽绒服主业的基础上,集团公司着力优化产品组合,聚焦时尚生活功能,拓展男装、女装、童装等领域。本刊记者走进波司登集团,专访品牌创始人高德康先生,听他畅谈他与“波司登”的故事。
In China, bring “Bosideng” down jacket, a household name. According to the statistics of National Enterprise Information Center of National Bureau of Statistics, “Bosideng” ranks the first in sales of down jackets in China for more than 20 consecutive years. It also sets the title of “China World Famous Brand Products”, “National Quality Award” and “China Industrial Award ”And other honors in one; the existing six major domestic production base, employs more than 20000 people, in the main business of strong down jacket on the basis of the company focused on optimizing product mix, focusing on lifestyle functions, expanding men’s, women’s, children’s wear Other fields. The reporter went to Bosideng Group, interviewed the founder of the brand Mr. Gao Dekang, listen to him talk about his “Bosideng ” story.