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食品溯源信息传递的有效性将会影响到溯源功能的发挥。本文在对海水养殖户进行实地调研的基础上,实证分析了养殖户对溯源信息传递行为的影响因素。研究发现,重大食品质量安全事件的教育、病灾严重程度、追溯性食品市场价值的实现和岛屿变量是影响海水养殖户对溯源信息传递意愿的重要因素。因此,加大对食品质量安全事件的宣传教育、重视病灾防治技术的研发推广,促进追溯性食品市场价值的实现,加大对岛屿养殖户的引导和监管有助于提高养殖户对溯源信息的传递有效性,促进海水养殖业全面可持续发展。
The effectiveness of information traceability of food traceability will affect the function of traceability. Based on the field survey of seawater farmers, this paper empirically analyzes the influencing factors of farmers on traceability information transmission. The study found that the education of major food quality and safety incidents, the severity of disease and the realization of retroactive food market value and island variables are important factors that affect the willingness of mariculturists to transmit traceability information. Therefore, increasing publicity and education on food quality and safety incidents, attaching great importance to the R & D and promotion of disease prevention and control technologies, and promoting the realization of retrospective food market value, and increasing guidance and supervision over island farmers will help raise farmers’ The effectiveness of the transfer, and promote the comprehensive and sustainable development of marine aquaculture.