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美国杜克大学的一位教授在其所著的《战略品牌管理》一书中这样说:像产品和人一样,某一空间区域也可以成为品牌。将这句话延伸,可以变成另一种说法:像产品和人一样,一个高级百货商店也可以成为一个城市的时尚品牌。因为一个城市高级百货业的高度,某种程度上标志着这个城市服务业的高度。 2003年9月29日,自从一家高级百货店在青岛开业以来,青岛这个城市的服务业品质也随之上升到了一个新的层次:可供选择的国际顶级时尚品牌更多了,正宗的哈根达斯可以想吃就吃了,星巴克咖啡在中国大陆的首家全资自营店可以随时光顾了,生活可以更加时尚和小资了……
A professor at Duke University in the United States, in his book Strategic Brand Management, states that a space area can be a brand, just like products and people. This sentence can be extended to another argument: Like products and people, a luxury department store can also become a city’s fashion brand. Because of the height of an urban high-class department store, to some extent marks the city’s service industry height. On September 29, 2003, since the opening of a high-end department store in Qingdao, the quality of the service industry in Qingdao has risen to a new level: more top international fashion brands to choose from, and authentic Hagen Das can eat and eat, Starbucks coffee in mainland China’s first fully self-owned shop can always patronize, life can be more stylish and petty ... ...